In this blog, you will find out more about how to accelerate product idea with Design Sprint – one of the hottest topics lately that can save time, money & effort of your team. 

Everything started at Google Venture. Jake Knapp, John Zeratsky & Braden Kowitz wrote Design Sprint book, which is a guide for running the sprint. It defines Design Sprint as a “five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.”

With Design Sprint we can rapidly solve big challenges, create new products, or improve existing ones in just 4-5 days (depends on the format of the Design Sprint). It compresses potentially months of work into a few days.

The Design Sprint is based on outcomes over outputs principle. 

The purpose is to get the answers to a set of sprint questions, not just to produce the prototype for the next version of your solution. 

It’s really hard to imagine that the Design Sprint team of 6-8 people actually build the product, test and review it in their first iteration just in five days. After the review, the Design Sprint team improves it on and rebuild it all over again till the final version which is ready to scale or final production. 

Which corporations already used Design Sprint methodology and what have they accelerated?

Here are five cases you can check to get a quick overview of different industries where and how Design Sprints are used.

  1. Google, a 3-day sprint to redesign their hiring process
  2. Slack, finding ways to court larger customers
  3. KLM Airlines, redesigning the airport experience
  4. LEGO, bringing design sprints to scale across an 85-year-old company
  5. Blue Bottle Coffee: a redesigned website that doubled their online sales

CorpoHub experiences with Design Sprint

Some of the companies where we as CorpoHub helped them with Design Sprint: Petrol, Atlantic Group, A1, BigBang, Ministry of Public Administration Slovenia, Ministry of Education, Science and Sport. You can also check more Sprint Stories.

design sprint 1
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When is the right time to run a Design Sprint?

You should run it when you are improving a part of an existing product or service or when you have a pitch to a stakeholder and definitely before you are building the product. Keep in mind that the more specific is the purpose of the Design Sprint, the better it will be because you will have more practical results. And always is the right time, because the approach based on iterations will save you loads of money. It’s better to check and test the most critical and riskiest assumptions before you start building the product. 

Always start with the problem and with WHY and WHO. Who you are solving it for and why is that their problem. 

WHY Design Sprint? What are the benefits and why is it effective?

There are two ways/possibilities:

The first one is that you work the traditional way and invest thousands or ten thousand euros, which includes a dedicated team of experts to build the product. Some productions can last for 5-8 months and in the end, you can find out that this is not the best version and that people/users are not using or buying it. Not to mention huge financial losses that may happen when you are investing in a big marketing campaign. We can all agree that the traditional way is not the most effective, efficient and agile way to create or accelerate new potential product ideas. 

With Design Sprint, you: 

  • solve complex problems fast, 
  • have a clear structure of how to perform/execute it, 
  • get validated solutions quickly,
  • can make “cheap” fast decisions.

You are probably wondering if Design Sprint is bulletproof or what can go wrong – because it simply sounds too good. While experiencing Sprint you are actually doing experiments and you can benefit from:

  • Positive validation, which is perfect 🙂 (it means you are on the right track and you should invest more in further production)
  • Negative validation, which is also great!  (it means that you saved your company a lot of resources + received lots of learnings, insights, feedback, second chance to improve)

It is true that it may cost a few thousand euros of investment. An investment worth every euro with the recipe (feedback, insights from testing) of how to improve. It’s an investment that costs much less than the traditional way of designing products or services.

Design Sprint

Everything around us is changing rapidly, products, processes and we are all looking for better user experience. The future of producing new products will be based on iterations, constant improvements, and agile ways of doing it.  If you are looking to accelerate your business case or to improve your product, feel free to contact me: 

Enej Gradišek, Acceleration manager, CorpoHub