I began my professional coaching journey last year. I loved my Solution-focused coaching course, where we dug into one-on-one coaching and mastered the art of asking questions. However, I’ve been in a role of a trainer and facilitator for the past ten years, which is why I was missing the group element. Team coaching was the next logical step, and I fell in love with it. Why?
- It’s all about implementation, concrete action, and taking over the responsibility. We live in a time where information is accessible everywhere, and knowledge is easy to get. But we often experience that teams don’t implement their training knowledge because it is too theoretical, + they lose focus after the training is over. The challenge is to put that into practice and start living it, and team coaching is the perfect solution.
- It brings so much value to the team and the organization. Team coaching is one of the fastest-growing disciplines in the coaching profession and is becoming increasingly important in organizations. For the past +10 years, individual coaching in organizations has been rising. I think that is great. However, the whole leadership is building great teams – not great individuals. That is why spending time and energy on the team make so much more sense (and difference).
“Companies that offer training alone experience 22.4% increase in productivity, but when combined with coaching that figure rises to 88%.” -Gerald Olivero, Denise Bane & Richard Kopelman, Public Personnel Management.
- It’s challenging. Team coaching requires your brain to work on 300 %. As a team coach, you are facilitating the discussion, following the goal, including everyone, observing team dynamics, addressing team dynamics – all at the same time. In the beginning, you also need to gain trust, build rapport and get a “buy-in” from the team to accept you as their coach.

Are you interested in team coaching? I highly recommend the book on Systemic Team Coaching, an approach developed by Peter Hawkings.
Also, make sure that you don’t mix up team coaching with agile coaching – while team coaching can be a part of agile coaching, agile coaching already comes with an overall goal – making your team more agile.