The idea of the LEGO® SERIOUS PLAY® methodology is more than 20 years old when the two Swiss professors from IMD and LEGO Group CEO and owner Kjeld Kirk Kristiansen were exploring alternative strategic planning tools and systems. They developed an understanding of the value of employees and the concept of an evolving, adaptive strategy that included using LEGO elements as three-dimensional models of business issues and challenges. The strategy was named LEGO® SERIOUS PLAY®. 

LEGO serious play method aims to improve communication and creativity. At workshops, people build 3-dimensional models of their ideas and share stories about those models. CorpoHub team loves LEGO serious play method because it puts participants in a different mindset – playfulness, creativity, laughter are among the things we love. But most of all – the method enables everyone in the team to be really open, honest and straightforward with their views. The outcome is really concrete and everyone dares to expose “elephants in the room”


Why does LEGO® SERIOUS PLAY® methodology work?

  • First of all, it is very collaborative and inclusive. (It allows you to include all your team members and each gets to share their unique point of view).
  • Second, it uses the context of play to enable executives, managers, and employees to communicate more effectively. To stimulate their imaginations, and to approach their work with increased confidence. 
  • Third, it builds on psychological safety and enables you to express.
  • Furthermore, it enables fresh thinking, it is focused on problem-solving and very efficient in its use of time.
Lego Serious Play method


LEGO® SERIOUS PLAY® methodology can be used in a variety of different situations, such as:

  • Team alignment on the company’s vision and strategy. (How do we see our company, where are we going).
  • Team feedback. (Retrospective on teamwork, how do we work together, where are the challenges).
  • Collaboration improvement. (How do we collaborate, which problems are occurring and where finding solutions for these problems).

Ready to play with LEGO?

LSP is much more than just team building – it is a licensed facilitation tool, that can very efficiently solve your company’s challenges. LEGO workshops require minimum (but really minimum) of 4 hours and deep briefing before we jump in LEGO building with your team.

You can join our next LSP workshop and experience all the benefints of this amazing method.